Predictably irrational (Record no. 59777)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00490nam a22001337a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780062018205 (pbk) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 153.85 |
| Author Mark | ARI |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Ariely, Dan |
| 245 ## - TITLE STATEMENT | |
| Title | Predictably irrational |
| Sub Title | : the hidden forces that shape our decisions |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York |
| Name of publisher | Harper |
| Date of publication | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx, 348 p. |
| Dimensions | ; 18 cm. |
| Illustrations | : ill. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Psychology |
| Keywords | Behavioral economics |
| -- | Consumer behavior |
| -- | Decision making |
| -- | Cognitive biases |
| -- | Social Sciences |
| -- | Judgment |
| -- | FSSH |
| -- | Psychology |
| -- | GGC |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
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