Connecting with consumers (Record no. 61629)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00565cam a22001454a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780199556502 (pbk) |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Author Mark | KIM |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Kimmel, Allan J. |
| 245 04 - TITLE STATEMENT | |
| Title | Connecting with consumers |
| Sub Title | : marketing for new marketplace realities |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York |
| Name of publisher | Oxford university press |
| Date of publication | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 333 p. |
| Dimensions | ; 24.5 cm. |
| Illustrations | : ill. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Management Sciences |
| -- | Consumer behavior |
| Keywords | Customer engagement |
| -- | Customer relationship |
| -- | marketing strategies |
| -- | Modern marketing |
| -- | Marketplace realities |
| -- | RSBM |
| -- | GLB-LHR |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Full call number | Barcode | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| GULBERG III Lahore | GULBERG III Lahore | Donation | 658.8 KIM | 119075 | Books |