Consumer behavior and culture (Record no. 61652)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00661nam a22001577a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 978-1-4129-7990-0 (pbk) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8342 |
| Author Mark | MOO |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Mooij, Marieke de |
| 245 ## - TITLE STATEMENT | |
| Title | Consumer behavior and culture |
| Sub Title | : consequences for global marketing and advertising |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | California |
| Name of publisher | Sage publication, Inc. |
| Date of publication | 2011 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 403 p. |
| Illustrations | : ill., Col., |
| Dimensions | ; 23 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Included appendix, bibliographical references and index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Hospitality management |
| -- | Cultural dimensions |
| -- | Consumer motivation |
| Keywords | Decision-making process |
| -- | Communication styles |
| -- | Local culture |
| -- | Motivation |
| -- | Values |
| -- | RIHCA |
| -- | GLB-LHR |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Full call number | Barcode | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| GULBERG III Lahore | GULBERG III Lahore | Gift | 658.8342 MOO | 119101 | Books |