Contemporary strategic marketing (Record no. 61962)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00599nam a22001697a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780230507203 (pbk) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| Author Mark | CON |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Ross,Brennan |
| -- | Paul,Baines |
| -- | Paul,Garneau |
| -- | Lynn,Vos |
| 245 ## - TITLE STATEMENT | |
| Title | Contemporary strategic marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | United Kingdom |
| Name of publisher | Palgrave Macmillan |
| Date of publication | 2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiv, 462 p. |
| Illustrations | : ill. |
| Dimensions | ; 24.5 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Strategic marketing |
| -- | Marketing management |
| Keywords | Competitive advantage |
| -- | Market analysis |
| -- | Customer value |
| -- | Marketing planning |
| -- | Segmentation |
| -- | RSBM |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| GULBERG III Lahore | GULBERG III Lahore | Gift | 658.802 CON | 119420 | 1 | Books |