Successful direct marketing methods (Record no. 61973)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00672nam a22001697a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780071458290 (hb) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.84 |
| Author Mark | STO |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Stone,Bob |
| -- | Ron,Jacobs |
| 245 ## - TITLE STATEMENT | |
| Title | Successful direct marketing methods |
| Sub Title | : interactive, database and customer-based marketing for digital age |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | United States of America |
| Name of publisher | McGraw-Hill |
| Date of publication | 2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxviii, 663 p. |
| Illustrations | : ill. |
| Dimensions | ; 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes glossary and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Customer relationship management |
| -- | Marketing management |
| Keywords | Direct marketing |
| -- | Database marketing |
| -- | Sales strategies |
| -- | Digital marketing |
| -- | Telemarketing |
| -- | RSBM |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| GULBERG III Lahore | GULBERG III Lahore | Gift | 658.84 STO | 119426 | 1 | Books |