Consumer behaviour (Record no. 62061)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00527nam a22001577a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 97818448013881 (pbk) |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8342 |
| Author Mark | WRI |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Wright, Ray |
| 245 10 - TITLE STATEMENT | |
| Title | Consumer behaviour |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | England |
| Name of publisher | Thomson Learning |
| Date of publication | 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 512 p. |
| Illustrations | : ill, col. |
| Dimensions | ; 25 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes glossary and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Management science |
| -- | Marketing management |
| Keywords | Market segmentation |
| -- | Decision making |
| -- | Social class |
| -- | Perception |
| -- | Motivation |
| -- | RSBM |
| -- | GLB-LHR |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Full call number | Barcode | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| GULBERG III Lahore | GULBERG III Lahore | Gift | 658.8342 WRI | 119558 | Books |