Brand new (Record no. 62241)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00675nam a22001577a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780470643594 (hb) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.575 |
| Author Mark | BRA |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Maddock, G Michael |
| -- | Luisa C. Uriarte |
| -- | Paul B. Brown |
| 245 ## - TITLE STATEMENT | |
| Title | Brand new |
| Sub Title | : solving the innovation paradox-how great brands invent and launch new products, services, and business models |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New jersey |
| Name of publisher | John Wiley and Sons |
| Date of publication | 2011 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 218 p. |
| Illustrations | : ill. |
| Dimensions | ; 22.8 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Management sciences |
| -- | Technological innovations |
| Keywords | Constructing innovations |
| -- | Innovation process |
| -- | Innovation power |
| -- | Business models |
| -- | New products |
| -- | RSBM |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| GULBERG III Lahore | GULBERG III Lahore | Gift | 658.575 BRA | 119702 | 1 | Books |