Services marketing (Record no. 62453)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00646nam a22001697a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780131875524 (hb) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Author Mark | LOV |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Lovelock, Christopher |
| -- | Jochen Wirtz |
| 245 ## - TITLE STATEMENT | |
| Title | Services marketing |
| Sub Title | : people, technology, strategy |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | United States of America |
| Name of publisher | Pearson Prentice Hall |
| Date of publication | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx, 648 p. |
| Illustrations | : ill., Col., |
| Dimensions | ; 28 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes glossary, credits and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Services marketing |
| -- | Customer services |
| Keywords | Service management |
| -- | Relationship marketing |
| -- | Consumer behavior |
| -- | Customer loyalty |
| -- | Service industries |
| -- | RSBM |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| GULBERG III Lahore | GULBERG III Lahore | Gift | 658.8 LOV | 119309 | 1 | Books |