Brand resilience (Record no. 62600)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00651nam a22001697a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780230111387 (hb) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.872 |
| Author Mark | COP |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Copulsky, Jonathan R |
| 245 ## - TITLE STATEMENT | |
| Title | Brand resilience |
| Sub Title | : managing risk and recovery in a high-speed world |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York |
| Name of publisher | Palgrave Macmillan |
| Date of publication | 2011 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi, 244 p. |
| Illustrations | : ill. |
| Dimensions | ; 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes notes and index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Strategic Risk Management |
| -- | Brand Management |
| Keywords | Brand reputation |
| -- | Crisis management |
| -- | Risk mitigation strategy |
| -- | Brand equity resilience |
| -- | Corporate communication |
| -- | Reputation recovery |
| -- | RSBM |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| GULBERG III Lahore | GULBERG III Lahore | Gift | 658.872 COP | 119917 | 1 | Books |