Integrated marketing communications (Record no. 62655)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00632nam a22001697a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780273676454 (pbk) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| Author Mark | PIC |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Pickton, David |
| -- | Amanda Broderick |
| 245 ## - TITLE STATEMENT | |
| Title | Integrated marketing communications |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | United Kingdom |
| Name of publisher | Pearson Education Limited |
| Date of publication | 2005 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii, 761 p. |
| Illustrations | : ill., Col., |
| Dimensions | ; 24.5 cm. |
| Accompanying material | +CD |
| 500 ## - GENERAL NOTE | |
| General note | Includes references, glossary and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing |
| -- | Advertising marketing |
| Keywords | Marketing communications |
| -- | Public relations |
| -- | Digital marketing |
| -- | Marketing strategy |
| -- | Consumer behavior |
| -- | RSBM |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| GULBERG III Lahore | GULBERG III Lahore | Gift | 658.802 PIC | 119942 | 1 | Books |