Marketing across cultures (Record no. 62851)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00618nam a22001697a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780273713913 (pbk) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.84 |
| Author Mark | USU |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Usunier, Jean-Claude |
| -- | Julie Anne Lee |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing across cultures |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | UK |
| Name of publisher | Pearson Education |
| Date of publication | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 479 p. |
| Illustrations | : ill. |
| Dimensions | : 24.5 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes appendix and index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Cross-Cultural Marketing |
| -- | International Marketing |
| Keywords | Global marketing |
| -- | Consumer behavior |
| -- | Cultural differences |
| -- | Marketing communication |
| -- | Market segmentation |
| -- | Brand management |
| -- | RSBM |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| GULBERG III Lahore | GULBERG III Lahore | Gift | 658.84 USU | 122487 | 1 | Books |