The affluent consumer (Record no. 62889)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00614nam a22001577a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780275992828 (hb) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8343 |
| Author Mark | MIC |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Michman, Ronald D |
| -- | Edward M. Mazze |
| 245 ## - TITLE STATEMENT | |
| Title | The affluent consumer |
| Sub Title | : marketing and selling the luxury lifestyle |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | USA |
| Name of publisher | Praeger Publishers |
| Date of publication | 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x, 194 p. |
| Illustrations | : ill. |
| Dimensions | ; 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes notes, selected bibliography and index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing |
| -- | Luxury Brand Management |
| Keywords | Value perception |
| -- | Purchasing behavior |
| -- | Relationship marketing |
| -- | Wealthy customers |
| -- | Luxury services |
| -- | RSBM |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| GULBERG III Lahore | GULBERG III Lahore | Gift | 658.8343 MIC | 122447 | 1 | Books |