Artificial intelligence for marketing (Record no. 62940)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00605nam a22001577a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781119406334 (hb) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8002 |
| Author Mark | STE |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Sterne, Jim |
| 245 ## - TITLE STATEMENT | |
| Title | Artificial intelligence for marketing |
| Sub Title | : practical applications |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Jersey |
| Name of publisher | John Wiley and Sons |
| Date of publication | 2017 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xix, 344 p, |
| Illustrations | : ill. |
| Dimensions | : 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Management sciences |
| -- | Marketing applications |
| Keywords | Automatic marketing |
| -- | Databases marketing |
| -- | Marketing problems |
| -- | Marketing strategies |
| -- | Marketing plan |
| -- | RSBM |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| GULBERG III Lahore | GULBERG III Lahore | Gift | 658.8002 STE | 122225 | 1 | Books |