Corporate branding (Record no. 62948)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00618nam a22001577a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780415721127 (pbk) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Author Mark | COR |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | T C Melewar (editor) |
| -- | S F Syed Alwi (editor) |
| 245 ## - TITLE STATEMENT | |
| Title | Corporate branding |
| Sub Title | : areas, arenas and approaches |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York |
| Name of publisher | Routledge Taylor and Francis Group |
| Date of publication | 2015 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiii, 261 p. |
| Dimensions | ; 23.2 cm. |
| Illustrations | ; ill. |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Management sciences |
| -- | Corporate branding |
| Keywords | Sales promotion |
| -- | Global branding |
| -- | Brand value |
| -- | Trademarks |
| Subject | Marketing |
| Keywords | Planning |
| -- | RSBM |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| GULBERG III Lahore | GULBERG III Lahore | Gift | 658.827 COR | 122207 | 1 | Books |