Handbook of pricing research in marketing (Record no. 63010)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00549nam a22001577a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781847202406 (hb) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.816 |
| Author Mark | HAN |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Vithala R. Rao |
| 245 ## - TITLE STATEMENT | |
| Title | Handbook of pricing research in marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | UK |
| Name of publisher | Edward Elgar |
| Date of publication | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxi, 593 p. |
| Illustrations | : ill. |
| Dimensions | ; 25 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Management sciences |
| -- | Marketing |
| -- | Research marketing |
| Keywords | Marketing mix |
| -- | Pricing decisions |
| -- | National brands |
| -- | Revenue management |
| -- | RSBM |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| GULBERG III Lahore | GULBERG III Lahore | Gift | 658.816 HAN | 122630 | 1 | Books |