Content is currency (Record no. 63017)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00544nam a22001577a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781857885736 (pbk) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.872 |
| Author Mark | WUE |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Wuebben, Jon |
| 245 ## - TITLE STATEMENT | |
| Title | Content is currency |
| Sub Title | : developing powerful content for web and mobile |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | London |
| Name of publisher | Nicholas brealey publishing |
| Date of publication | 2011 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxv, 264 p. |
| Illustrations | : ill. |
| Dimensions | ; 23 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Management sciences |
| -- | Marketing |
| -- | Content marketing |
| Keywords | Mobile presence |
| -- | Competitive research |
| -- | Web content |
| -- | RSBM |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| GULBERG III Lahore | GULBERG III Lahore | Gift | 658.872 WUE | 122629 | 1 | Books |