Contemporary research in E-branding (Record no. 63107)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00620nam a22001577a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781599048130 (hb) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.872 |
| Author Mark | BAN |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Bandyopadhyay, Subir |
| 245 ## - TITLE STATEMENT | |
| Title | Contemporary research in E-branding |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | USA |
| Name of publisher | Information Science Reference |
| Date of publication | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xix, 358 p. |
| Illustrations | : ill. |
| Dimensions | ; 28 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes appendix, references, about the contributors and index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing |
| Keywords | E-branding |
| -- | Internet marketing |
| -- | Digital marketing |
| -- | Online branding |
| -- | Brand management |
| -- | E-commerce |
| -- | Web marketing |
| -- | Electronic business |
| -- | Brand equity |
| -- | RSBM |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| GULBERG III Lahore | GULBERG III Lahore | Gift | 658.872 BAN | 122701 | 1 | Books |