Emarketing excellence (Record no. 63175)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00651nam a22001697a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780415533379 (pbk) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.872 |
| Author Mark | CHA |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Chaffey, Dave |
| -- | PR Smith |
| 245 ## - TITLE STATEMENT | |
| Title | Emarketing excellence |
| Sub Title | : planning and optimizing your digital marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | United kingdom |
| Name of publisher | Routledge |
| Date of publication | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxi, 613 p. |
| Illustrations | : ill., Col., |
| Dimensions | ; 24.5 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references, glossary and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Management sciences |
| -- | Internet marketing |
| Keywords | Social media marketing |
| -- | Electronic commerce |
| -- | Online advertising |
| -- | Web analytics |
| -- | E-marketing |
| -- | RSBM |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| GULBERG III Lahore | GULBERG III Lahore | Gift | 658.872 CHA | 122407 | 1 | Books |