International place branding yearbook 2010 (Record no. 63828)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00609nam a22001577a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780230279544 (hb) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 338.4723 |
| Author Mark | INT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Frank M. Go (editor) |
| -- | Robert Govers (editor) |
| 245 ## - TITLE STATEMENT | |
| Title | International place branding yearbook 2010 |
| Sub Title | : place branding in the new age of innovation |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | UK |
| Name of publisher | Palgrave Macmillan |
| Date of publication | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | l, 234 p. |
| Illustrations | : ill. |
| Dimensions | ; 23.8 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Management sciences |
| -- | Brand marketing |
| Keywords | Communication strategies |
| -- | Public diplomacy |
| -- | Branding places |
| -- | Material space |
| -- | Social values |
| -- | RSBM |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| GULBERG III Lahore | GULBERG III Lahore | Gift | 338.4723 INT | 123317 | 1 | Books |