Hospitality and tourism marketing (Record no. 63895)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00606nam a22001697a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781435486867 (pbk) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 647.94068 |
| Author Mark | MOR |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Morrison, Alastair M |
| 245 ## - TITLE STATEMENT | |
| Title | Hospitality and tourism marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Asustralia |
| Name of publisher | Delmar Cengage Learning |
| Date of publication | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxv, 786 p. |
| Illustrations | : ill., Col., |
| Dimensions | ; 25.5 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes appendix glossary and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Hospitality management |
| -- | Hotel marketing |
| Keywords | Tourism management |
| -- | Marketing strategy |
| -- | Tourism marketing |
| -- | Customer service |
| -- | Travel marketing |
| -- | RIHCA |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| GULBERG III Lahore | GULBERG III Lahore | Gift | 647.94068 MOR | 123404 | 1 | Books |