Strategic brand management (Record no. 6555)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00569cam a22001454a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0130411507 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Author Mark | KEL |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Keller, Kevin Lane |
| 245 10 - TITLE STATEMENT | |
| Title | Strategic brand management |
| Sub Title | building, measuring, and managing brand equity |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | India |
| Name of publisher | Pearson/Prentice Hall |
| Date of publication | 2003 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 816 p. |
| Illustrations | : ill. |
| Dimensions | ; 24 cm. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Management |
| Keywords | Brand management |
| -- | Strongest brands |
| -- | Brand positioning and values |
| -- | Brand equity |
| -- | Designing marketing |
| -- | Pricing strategy |
| -- | Marketing communications |
| -- | Research techniques |
| -- | FMS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Al-Mizan Campus | Al-Mizan Campus | Purchased: Saeed Book Bank | 325.00 | 658.827 KEL | 6338 | 1 | Books |