The practice of advertising (Record no. 7156)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00564nam a22001577a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788131209882 (hb) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Author Mark | PRA |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Adrian R. Mackay (editor) |
| 245 ## - TITLE STATEMENT | |
| Title | The practice of advertising |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi |
| Name of publisher | Elsevier |
| Date of publication | 2005 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiii, 367 p. |
| Illustrations | : ill. |
| Dimensions | ; 23 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes Index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Mass media |
| -- | Advertising |
| Keywords | Advertising works |
| -- | Marketing communications |
| -- | Advertising agency |
| -- | Press production |
| -- | Advertising creativity |
| -- | Cinema production |
| -- | Product |
| -- | Price |
| -- | Promotion |
| -- | RIMS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Main Campus | Main Campus | Purchased | 659.1 PRA | 10914 | 1 | Books |