Principles of marketing (Record no. 7424)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00544cam a22001574a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788131715475 (pbk) |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.84 |
| Author Mark | KOT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Kotler, Philip |
| -- | Gray Armstrong |
| 245 10 - TITLE STATEMENT | |
| Title | Principles of marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi |
| Name of publisher | Prentice-Hall |
| Date of publication | 2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxii, 557 p. |
| Dimensions | ; 27 cm. |
| Illustrations | : ill. (col.) |
| 500 ## - GENERAL NOTE | |
| General note | Includes Index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing |
| Keywords | Marketing strategy |
| -- | Marketing environment |
| -- | Pricing products |
| -- | Sales promotion |
| -- | Public relations |
| -- | Global marketplace |
| -- | Advertising |
| -- | RCIB |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Full call number | Barcode | Copy number | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Al-Mizan Campus | Al-Mizan Campus | Purchased | 658.84 KOT | 11440 | 1 | Books | |||||
| NOT for LOAN | Al-Mizan Campus | Al-Mizan Campus | Purchased | 658.84 KOT | 11439 | 2 | Books | Reference | |||
| Faisalabad Campus | Faisalabad Campus | Book house | 658.84 KOT | 75091 | 3 | Books | |||||
| GULBERG III Lahore | GULBERG III Lahore | Gift | 658.84 KOT | 123382 | 4 | Books |