Strategic brand management building, measuring, and managing brand equity

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Material type: Text

TextPublication details: India Pearson 2015Description: xxix, 586 p. : ill. ; 24 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	Al-Mizan Campus	658.827 KEL (Browse shelf(Opens below))	1	Available	22760
Books	GULBERG III Lahore	658.827 KEL (Browse shelf(Opens below))	4	Available	59276
Books	GULBERG III Lahore	658.827 KEL (Browse shelf(Opens below))	3	Available	37398
Books	GULBERG III Lahore	658.827 KEL (Browse shelf(Opens below))	2	Available	37297

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Previous	658.827 HAI Brand royalty	658.827 KAP The new strategic brand management	658.827 KEL Strategic brand management	658.827 KEL Strategic brand management	658.827 LAN Designing brand experiences	658.827 NAU Impact of brand equity on customer emotional loyalty mediated by relationship quality	658.827 SEN Brand positioning	Next

Includes index.

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