Impact of solicited and unsolicited mobile marketing on mobile marketing acceptance: moderating role of big five inventory

By: Material type: TextTextPublication details: Islamabad (unpublished) 2014Description: ix, 88 p. : ill. ; 29 cm. +CDSubject(s): DDC classification:
  • 658.84 JUN
Online resources: Dissertation note: Thesis (MS)--Riphah International University, 2014
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Item type Current library Call number Copy number Status Date due Barcode
Thesis Thesis Main Campus 658.84 JUN (Browse shelf(Opens below)) 1 NOT for LOAN 23356

Submitted in fulfillment of the requirements for the degree of Master of Sciences to the Faculty of Management Sciences

Includes index

Thesis supervisor: Dr. Arshad Hussan

Thesis (MS)--Riphah International University, 2014

English

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