Impact of socio-ethical violations in TV advertisements on purchase intention moderating role of religiosity, gender and mediating role of attitude toward TV advertisement

By: Material type: TextTextPublication details: Islamabad (unpublished) 2014Description: xvii, 113 p. : ill. ; 30 cm. +CDSubject(s): DDC classification:
  • 659.143 SHE
Dissertation note: Riphah School of Leadership (RSL) Faculty of Management Sciences (FMS)
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Item type Current library Call number Copy number Status Date due Barcode
Thesis Thesis Main Campus 659.143 SHE (Browse shelf(Opens below)) 1 NOT for LOAN 23386

Includes bibliographical references

MS thesis (Marketing Riphah School of Leadership (RSL)
Faculty of Management Sciences (FMS)

English

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