Deternining brand equit through personality and self-brand connection ; mediating and moderating role of brand resonance and brand detachment respectively

By: Material type: TextTextPublication details: Islamabad (unpublished) 2014Description: xiii, 67 p. : ill. ; 30 cm. +CDSubject(s): DDC classification:
  • 658.87 IRT
Dissertation note: Riphah School of Leadership (RSL) Faculty of Management Sciences (FMS)
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Includes bibliographical references

MS Thesis (Marketing) Riphah School of Leadership (RSL)
Faculty of Management Sciences (FMS)

English

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