Analyzing the impact of celebrity endorsement on consumer purchase intentions Mediating role of print advertising effectiveness
Material type:
TextPublication details: Islamabad (unpublished) 2012Description: 58 p. : ill. ; 29 cm. +CDSubject(s): DDC classification: - 658.8342 USM
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
Thesis
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Al-Mizan Campus | 658.8342 USM (Browse shelf(Opens below)) | 1 | NOT for LOAN | 25532 |
Submitted in fulfillment of the requirement of the degree of Master of sciences to the Faculty Of Management Sciences.
Includes bibliographical references
Thesis Supervisor: Ms. Fozia Malik
Thesis (MS)--Riphah International University, 2012
English
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