Marketing an introduction

By:

Armstrong, Gary Philip Kotler

Material type: Text

TextPublication details: Singapore Pearson Education 2003Description: xxvi, 627 p. : ill. ; 25 cmISBN:

8129700123 (pbk)

Subject(s):

Marketing -- Marketing process -- Marketing environment -- Consumer behavior -- Life-cycle strategies -- Supply chain management -- Marketing communications -- Marketing and society -- Market segmentation -- FMS

DDC classification:

658.8 ARM

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Books	Al-Mizan Campus	658.8 ARM (Browse shelf(Opens below))	1	Available		5128

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