The impact of brand love, brand image and brand trust on customer loyalty : mediating role of customer engagement

By: Material type: TextTextPublication details: Islamabad (unpublished) 2018Description: 73 p. : ill. ; 29 cm. +CDSubject(s): DDC classification:
  • 658 WAH
Dissertation note: Thesis (MS)--Riphah International University, 2018
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Item type Current library Call number Copy number Status Date due Barcode
Thesis Thesis Al-Mizan Campus 658 WAH (Browse shelf(Opens below)) 1 NOT for LOAN 35764

Submitted in partial fulfilment of the requirement for the degree of Master of Science to the Faculty of Management Sciences

Includes bibliographical references and appendix

Thesis supervisor: Dr. Shahzad Ahmad Khan

Thesis (MS)--Riphah International University, 2018

English

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