Impact of electronic word of mouth on brand loyalty through the mechanism of awareness, association and brand trust
Material type:
TextPublication details: Islamabad (unpublished) 2019Description: ix, 82 p. : ill. ; 29 cm. +CDSubject(s): DDC classification: - 658 USM
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
Thesis
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Al-Mizan Campus | 658 USM (Browse shelf(Opens below)) | 1 | Not for loan | 54032 |
Submitted in partial fulfillment of the requirement for the degree of Master of Sciences in Management Sciences to the Faculty of Management Sciences.
Includes bibliographical references and appendix.
Thesis supervisor: Dr. Abdul Qayyum
Thesis (MS)--Riphah International University, 2019
English
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