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Marketing research an applied orientation

By:

Malhotra, Naresh K Satyabusan Dash

Material type: Text

Text

TextPublication details: Noida Pearson India Education Services Pvt. Ltd 2019Description: xxxiii, 955 p. ; ill . ; 25 cmISBN:

9789353433291 (pbk)

Subject(s):

Management sciences Marketing research -- Multidimensional scaling -- Research problem -- Research design -- Factor analysis -- Data collection -- RSBM -- FMS

DDC classification:

658.83 MAL

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Books	GULBERG III Lahore	658.83 MAL (Browse shelf(Opens below))	1	Available		56494

Includes appendix, glossary, notes and index.

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