Consumer behavior

By:

Chhabra, Gurpreet Kaur

Material type: Text

TextPublication details: Delhi Biztantra Ideas for Tomorrow 2015Description: xxxi, 372 p. : ill. ; 24 cmISBN:

9789351197805 (pbk)

Subject(s):

Management sciences Consumer behaviour -- Behavior management -- Consumer motivation -- Consumer attitudes -- Consumer decision -- Market segment -- Rural consumer -- Current trends -- Trait theory -- RSBM -- FMS

DDC classification:

658.8342 CHH

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Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Books	GULBERG III Lahore	658.8342 CHH (Browse shelf(Opens below))	1	Available		59108

Includes glossary, suggested readings and index.

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