Effect of brand attachment on consumer's positive and negative behavior moderating effect of attachment styles
Material type:
TextPublication details: Faisalabad (unpublished) 2019Description: v, 56 p. : ill. ; 30 cmSubject(s): DDC classification: - 658.812 ABD
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Thesis
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Faisalabad Campus | 658.812 ABD (Browse shelf(Opens below)) | 1 | Not for loan | 45400 |
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| 658.81 SAL Sales and distribution management | 658.81 TAN Sales management : | 658.8101 CHU Sales force management | 658.812 ABD Effect of brand attachment on consumer's positive and negative behavior | 658.812 KIN Customer relationship management | 658.812 KIN Customer relationship management | 658.812 KIN Customer relationship management |
Submitted in fulfilment of the requirement for the degree of Master of Science to the Faculty of Management Science
Includes bibliographical references
Thesis supervisor: Shoukat Ali Gill
Thesis (MS) Riphah International University, 2019
English
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