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Impact of perceived usefulness and perceived ease of use on intention to adopt m-commerce the role of attitude towards m-commerce apps and trust

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Material type: Text

TextPublication details: Lahore (unpublished) 2020Description: v, 65 p. : ill. ; 30 cm. +CDSubject(s):

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Dissertation note: Thesis (MS)--Riphah International University, 2020

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Thesis	GULBERG III Lahore	658.872 FAH (Browse shelf(Opens below))	1	NOT for LOAN		80072

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Previous	658.872 CHA Emarketing excellence : planning and optimizing your digital marketing	658.872 COP Brand resilience : managing risk and recovery in a high-speed world	658.872 DOD The art of digital marketing	658.872 FAH Impact of perceived usefulness and perceived ease of use on intention to adopt m-commerce	658.872 KAU Digital marketing : integrating strategy and tactics with values : a guidebook for executives, managers and students	658.872 LAU E-commerce 2018 : business. technology. society	658.872 LAU E-commerce 2018 : business. technology. society	Next

Submitted in fulfillment of the requirements for the degree of Master of Sciences to the faculty of Management Sciences.

Includes bibliographical references and appendices.

Thesis supervisor: Mr. Azeem Amin

Thesis (MS)--Riphah International University, 2020

English

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