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Beyond the core expand your market without abandoning your roots
Material type:
TextPublication details: Boston Harvard Business School Pub. 2004Description: xv, 214 p. : ill. ; 24 cmISBN: - 1578519519 (hb)
- 658.406 ZOO
Contents:
The growth crisis? : dangerous moves beyond the core -- Visualizing the ideal? : the first principle of adjacency growth -- Evaluating adjacency moves? : balancing desire with data -- Orchestrating adjacency moves? : strengthening the core vs. investing in adjacencies -- Executing adjacency moves? : managing the key organizational issues that most influence success or failure -- Transforming moves? : redefining the core through adjacencies.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
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Al-Mizan Campus | 658.406 ZOO (Browse shelf(Opens below)) | 1 | Available | 5920 |
The growth crisis? : dangerous moves beyond the core -- Visualizing the ideal? : the first principle of adjacency growth -- Evaluating adjacency moves? : balancing desire with data -- Orchestrating adjacency moves? : strengthening the core vs. investing in adjacencies -- Executing adjacency moves? : managing the key organizational issues that most influence success or failure -- Transforming moves? : redefining the core through adjacencies.
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