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The impact of online brand experience on online brand loyalty mediating role of online brand performance and online brand recall

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Material type: Text

TextPublication details: Islamabad (unpublished) 2020Description: v , 67 p. : ill. ; 29 cm. +CDSubject(s):

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Dissertation note: Thesis (MS)--Riphah International University, 2020

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Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Thesis	Al-Mizan Campus	658.8 ALI (Browse shelf(Opens below))	1	NOT for LOAN		55082

Previous	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	Next
Previous	658.788 USM An empirical analysis of the relationship between paternalistic leadership and project success with mediating role of collectivism	658.8 AIS Impact of infotainment on customer outcomes	658.8 ALI Impact of effective advertisement and brand awareness on behavioral brand loyalty, with mediating effect of self brand connection, moderated by religiosity, an evidence from Islamic banking sector of Pakistan	658.8 ALI The impact of online brand experience on online brand loyalty	658.8 AMJ Do online shopping drivers enhance the customer's online shopping adoption? The perspective of unified theory of acceptance and use of technology	658.8 AMM Exploring the impact of consumer stress factors on hedonic consumption in the presence of consumer emotional intelligence	658.8 AMN Impact of excessive product packaging on green brand equity	Next

Submitted in partial fulfillment of the requirements for the degree of Master of Science in Marketing Faculty of Management Sciences

Thesis supervisor: Prof. Dr. Abdul Qayum

Includes bibliographical references and appendix

Thesis (MS)--Riphah International University, 2020

English

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