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Marketing for hospitality and tourism

By:

Kotler, Philip Johan Bowen James Makens

Material type: Text

Text

TextPublication details: New Delhi Pearson Education 1996Description: 909 p. : ill. ; 25 cmISBN:

8129705095 (pbk)

Subject(s):

Marketing Service industries-Marketing Hospitality industry Tourism -- Tourism marketing -- Strategic planning -- Marketing environment -- Consumer behavior -- Market segmentation -- Internal marketing -- Pricing products -- Distribution channels -- Professional sales -- FMS

DDC classification:

658.8 KOT

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Holdings ( 2 )
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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Books	Al-Mizan Campus	658.8 KOT (Browse shelf(Opens below))	2	Available		5154
Books	Al-Mizan Campus	658.8 KOT (Browse shelf(Opens below))	1	Available		5155

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