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B2B brand management : with the cooperation of Ines Michi

By:

Philip, kotler Waldemar Pfoertsch

Material type: Text

Text

TextPublication details: Germany Springer Berlin 2010Description: xiii,357 p. : ill. ; 23 cmISBN:

9783642064708 (pbk)

Subject(s):

Management B2B brand management -- Brand management -- Strongest brands -- Brand dimensions -- Brand pitfalls -- Designing marketing -- Future perspective -- FMS -- RSBM

DDC classification:

658.8 KOT

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Books	GULBERG III Lahore	658.8 KOT (Browse shelf(Opens below))	1	Available		80405

Includes Biography, bibliography, and index.

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