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Advertising and promotion : an integrated marketing communications perspective
Material type:
TextPublication details: Boston McGraw-Hill 2004Description: xxvi, 779, [67] p. : ill. ; 27 cm. + CDISBN: - 0072536764 (hb)
- 0071214380 (hb)
- 659.1 BEL
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Al-Mizan Campus | 659.1 BEL (Browse shelf(Opens below)) | 1 | Available | 5915 | ||
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Faisalabad Campus | 659.1 BEL (Browse shelf(Opens below)) | 3 | Available | 83814 | ||
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Books
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Faisalabad Campus | 659.1 BEL (Browse shelf(Opens below)) | 2 | Available | 72606 |
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| 658.872 STR E-marketing | 658.884 DOO International marketing strategy | 659 FER Corporate communications | 659.1 BEL Advertising and promotion : | 659.1 BEL Advertising and promotion | 659.1 CLO Integrated advertising, promotion, and marketing communications | 659.1 CLO Integrated advertising, promotion, and marketing communications |
Includes index.
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