Innovative marketing communications : strategies for the events industry

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TextPublication details: UK Elsevier 2006Description: xxi, 322 p. : ill. ; 24.5 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	GULBERG III Lahore	658.802 MAS (Browse shelf(Opens below))	Available		119134

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Previous	658.802 KEE Global marketing	658.802 KER Strategic marketing problems	658.802 MAR Sustainable marketing	658.802 MAS Innovative marketing communications : strategies for the events industry	658.802 PIC Integrated marketing communications	658.802 REC Reconnecting marketing to markets	658.802 WES The marketing plan workbook	Next

Includes appendix, author index and subject index

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