Predicting customer lifetime value in Pakistan's retail and ecommerce sector using machine learning and neural network

By: Material type: TextTextPublication details: Islamabad (unpublished) 2026Description: vii, 99 p. : ill. ; 30 cm. +CDSubject(s): DDC classification:
  • 658.4038 KIN
Dissertation note: Thesis (MS)--Riphah International University, 2026
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Submitted in partial fulfillment of the requirements for the degree of Master of Science in Business Analytics to the Faculty of Management Sciences.

Includes bibliographical references and appendix

Thesis supervisor: Mr. Mudassar Naseem

Thesis (MS)--Riphah International University, 2026

English

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