TY  - BOOK
AU  - S. Ramesh Kumar (editor)
TI  - Case studies in consumer behaviour
SN  - 9788131774489 (pbk)
U1  - 658.8342 
PY  - 2013///
CY  - Chennai
PB  - Pearson
KW  - Management
KW  - Case studies
KW  - Consumer behaviour
KW  - Customer research
KW  - Social media
KW  - Marketing
KW  - Brands
KW  - RSBM
KW  - FMS
ER  -