Chaturvedi, Mukesh   Aseem Kumar   Manmohan Rahul  <br/><br/>
Managing innovation and new product development   concepts and cases  

 - New Dehli  PHI Learning   2009 
 - xix, 271 p.   ; 18cm.  
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>9788120337275 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management --Innovations management --Economic analysis --Test marketing --Product launch --RCRS --RIPS
<br/><br/><label>Dewey Class. No.: </label>658.4063  / CHA