00482nam a22001217a 4500020002400000082001800024100005500042245007400097260003500171300002700206500001900233650010800252  a9788120337275 (pbk)  a658.4063bCHA  aChaturvedi, Mukesh aAseem Kumar aManmohan Rahul   aManaging innovation and new product development bconcepts and cases   aNew DehlibPHI Learning c2009  axix, 271 p. c; 18cm.   aincludes index  aManagement vInnovations management vEconomic analysis vTest marketing vProduct launch vRCRS vRIPS