00530nam a22001457a 4500 9788120337275 (pbk) 658.4063 CHA Chaturvedi, Mukesh Aseem Kumar Manmohan Rahul Managing innovation and new product development concepts and cases New Dehli PHI Learning 2009 xix, 271 p. ; 18cm. includes index Management Innovations management Economic analysis Test marketing Product launch RCRS RIPS BK 0 0 0 0 GGL GGL 2013-09-29 Purchased : Multiline 2 658.4063 CHA 18079 2015-11-13 00:00:00 2015-10-28 1 BK 10992 10992