Managing innovation and new product development
concepts and cases
Chaturvedi, Mukesh Aseem Kumar Manmohan Rahul
creator
text
New Dehli
PHI Learning
2009
monographic
xix, 271 p. ; 18cm.
includes index
Management
Innovations management
Economic analysis
Test marketing
Product launch
RCRS
RIPS
658.4063 CHA
9788120337275 (pbk)