TY  - BOOK
AU  - Chaturvedi, Mukesh 
TI  - Managing innovation and new product development : concepts and cases 
SN  - 9788120337275 (pbk)
U1  - 658.4063 
PY  - 2009///
CY  - New Dehli
PB  - PHI Learning 
KW  - Management
KW  - Innovations management
KW  - Economic analysis
KW  - Test marketing
KW  - Product launch
KW  - RCRS
KW  - RIPS
N1  - includes index
ER  -