Shitole, G. Y.   Elizabeth Mathews  Seetha Narayanan  <br/><br/>
Marketing and human resource management  

 - New Dehli   Pearson   2012 
 - xii, 178 p.   ; 16 cm. 
<br/><br/><label>ISBN: </label>9788131773338 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management <br/>Marketing --Consumer behaviour --Market segmentation --Marketing mix--Human relations --Marketing trends --RIPS--RCRS 
<br/><br/><label>Dewey Class. No.: </label>658.8  / COM