TY  - BOOK
AU  - Shitole, G. Y. 
TI  - Marketing and human resource management 
SN  - 9788131773338 (pbk)
U1  - 658.8 
PY  - 2012///
CY  - New Dehli 
PB  - Pearson 
KW  - Management
KW  - Marketing
KW  - Consumer behaviour
KW  - Market segmentation
KW  - Marketing mix
KW  - Human relations
KW  - Marketing trends
KW  - RIPS
KW  - RCRS
ER  -